1.10 Trade promotion

Trade promotion initiatives 2023 (I_30)

The Port Authority of Huelva, within the framework of its Strategic Plan 2023-2030 with a vision to 2050, and under the principle of economic self-sufficiency of the port system as a whole and of each of the Port Authorities (art. 156 RDL 2/2011), has set strategic objectives related to the Diversification and Consolidation of its traffic and customers, with specific actions aimed at boosting competitiveness and the implementation of productive activities in the area, in a sustainable and technologically advanced context, which increase the volume of traffic and annual turnover in a sustained manner over time.

We have established and strengthened relationships with local and international companies and entities through visits, business delegations, and reverse trade missions.

Consequently, and based on its own competence for the promotion of industrial and commercial activities related to maritime or port traffic (art. 25.f.). RDL 2/2011), and as part of its commercial policy (art. 28.o. RDL 2/2011), the Business and Commercial Development Area (DNyC) in particular, establishes an Annual Action Plan that sets out different actions that contribute to the common objective of increasing the competitive positioning of the Port of Huelva as an industrial, energy, intermodal, logistic, sustainable and innovative node of global reference in the European South-Atlantic.

To this end, and with a clear focus on the customer as a differential and value element, the DN&C Area carries out various activities for each type of traffic, stakeholder or interest group, and key geographic market in both the hinterland and the foreland. So in 2024:

• We have developed campaigns and direct trade missions aimed at customs agents, freight forwarders, logistics operators, import and export companies, brokers, stevedores, shipping companies, etc.
• We have participated in 45 national and international events in the maritime and logistics sector, as a co-exhibitor on a joint stand with Puertos del Estado (Fitur, Fruit Logistica, Break Bulk Europe, Transport Logistic, International Logistics Show, Fruit Attraction), as an exhibitor on APH’s own stand (Agroexpo, Mining And Minerals Hall), as a sponsor (I National Congress Of Green Hydrogen, Andalusian Cereal Exchange, Logismed Show, International Congress Of Red Fruits, Congress of the Spanish Federation of Freight Forwarders, etc.), as a guest speaker, and as an exhibitor at APH’s own stand (Agroexpo, Mining and Minerals Hall), as a guest speaker, and as a visitor.
• We have organised conferences to promote the port and publicise its latest developments, particularly those dedicated to the Green Shipping Corridors.
• We have established and strengthened relations with companies and entities from the surrounding area and abroad through the reception of visits, business delegations and reverse trade missions (Japan, Latin America, France, Germany and the UK, among others).
• We have carried out a number of marketing tasks: such as the production of commercial videos in Spanish and English (Minerals Traffic, Majarabique Railport Terminal), shots of different types of traffic (cruise ships, iron and steel), production of content for networks (anniversaries, welcome events, operations, etc.), and presentations for awards (such as the ESPO Awards), among others.
• We have created a total of 1,098 inputs in our CRM system, an increase of 5.48% in activity compared to the previous year. We have made contact with 182 new companies and 504 new contacts in addition to the usual ones, generating more than 400 meetings by the end of 2024.

Expenditure on commercial promotion of the port (I_31)